Privacy Policy
Last updated: September 18, 2025
Who We Are
Lagomorph AI Limited operates the website lagomorph.ai (the “Service”). We are committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information.
Data Controller: Lagomorph AI Limited
Location: United Kingdom
Contact: hello@lagomorph.ai
We may collect personal information that you voluntarily provide to us, including:
- Contact information (name, email address) when you contact us
- Any information you provide when using our services or communicating with us
When you visit our website, we automatically collect certain information through cookies and similar technologies:
Through Google Analytics 4:
- IP address (anonymised)
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Geographic location (country/city level)
- Device information (screen resolution, device type)
The scope and detail of this data collection depends on your consent preferences (see Cookies section below).
Technical Information:
- Server logs may record your IP address, browser type, and access times for security and technical purposes
We use your personal information for the following purposes:
Essential Operations
- To provide and maintain our Service
- To respond to your inquiries and requests
- To ensure website security and prevent fraud
- Legal basis: Legitimate interests (providing our service and security)
Analytics and Improvement
- To understand how visitors use our website
- To analyse website performance and user behavior
- To improve our content and user experience
- Legal basis: Your explicit consent for comprehensive analytics, or legitimate interests for basic analytics with restricted data collection
Communication
- To send you updates about our services (only if you’ve requested them)
- Legal basis: Consent
Cookies and Tracking Technologies
What Cookies We Use
- cc_cookie - This is a strictly necessary cookie used by our cookie consent banner. It stores your cookie preferences (e.g., accepted, rejected, or specific categories) to ensure the banner does not appear on every visit and that your choices are respected. This cookie contains no personal information beyond your consent choices.
Google Analytics 4 Cookies (placed automatically on all visits):
We use Google Analytics 4 which places cookies on your device when you visit our site. Your consent determines how much data these cookies can collect and how it’s processed.
- _ga - Distinguishes unique users (expires after 2 years)
- _ga_id - Used to persist session state (expires after 2 years)
How We Obtain Consent
When you visit our site, Google Analytics 4 begins operating with restricted data collection and consent settings set to “denied” for comprehensive tracking. Our consent banner allows you to:
- Grant full consent for comprehensive analytics with enhanced tracking capabilities
- Continue with basic analytics only (default restricted mode with limited data collection)
- Access detailed preference settings
- Manage your choices at any time
Your Cookie Choices
- Accept all cookies: Enables full Google Analytics features including detailed user behavior tracking, cross-session analysis, and comprehensive data collection
- Use basic analytics only: Continues with Google Analytics in restricted mode - cookies are still placed but data collection is limited, with shorter retention periods and reduced tracking capabilities
- Manage preferences: Access detailed cookie preference settings where you can control specific analytics features
- Withdraw consent: Returns to basic analytics mode; existing cookies remain but revert to restricted data collection
When you visit our site, Google Analytics 4 is initialised in a restricted mode. This means that while some technical identifiers may be set for the service to function, no personal data is collected or processed by Google unless you grant explicit consent. Your consent decision directly controls the scope of data collection, including the level of tracking and what information is sent to Google’s servers.
You can also control cookies through your browser settings, though this may affect your experience on other websites and will not prevent Google Analytics from attempting to place cookies.
Changing Your Cookie Preferences
You can change your cookie preferences at any time by:
- Using our cookie preference center (accessible via the “Manage Cookies” link in our footer)
- Clearing your browser cookies (this will reset your preferences to default basic analytics mode)
- Using browser settings to block cookies (though this may affect website functionality)
Google Analytics 4
We use Google Analytics 4 to analyse website usage. Google processes this data on our behalf under a data processing agreement. The level of data shared depends on your consent:
- With full consent: Comprehensive usage data including detailed user behavior patterns
- Basic analytics mode: Limited page view data with restricted user identification and shortened retention
Data may be transferred to and processed in the United States.
Google’s Privacy Policy: https://policies.google.com/privacy
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Other Sharing
We may share your information in these limited circumstances:
- Legal requirements: If required by law, court order, or government request
- Business transfers: In connection with a merger, sale, or acquisition (with notice to you)
- Protection: To protect our rights, property, or safety, or that of others
- Consent: With your explicit permission
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
International Transfers
Some of your data may be transferred outside the UK/EEA, specifically:
- Google Analytics data may be processed in the United States (both in basic and full consent modes)
- Google has been deemed to provide adequate protection under UK GDPR
- Data transfers are protected by appropriate safeguards including Google’s certification under relevant privacy frameworks
Data Retention
We retain your personal information only as long as necessary:
- Contact information: Until you request deletion or it’s no longer needed
- Google Analytics data:
- With full consent: Up to 14 months (Google’s default retention period)
- Basic analytics mode: Reduced retention periods with some data automatically deleted sooner
- Server logs: Up to 12 months for security purposes
- Legal obligations: Longer if required by law
You can request deletion of your personal information at any time (see Your Rights below).
Data Security
We implement appropriate technical and organisational measures to protect your personal information against:
- Unauthorised access, alteration, disclosure, or destruction
- Accidental loss or damage
- Unlawful processing
However, no internet transmission is 100% secure. We cannot guarantee absolute security but use industry-standard practices to protect your data.
Your Rights
Under UK GDPR and data protection law, you have the following rights:
Access and Portability
- Right to access: Request a copy of the personal data we hold about you
- Right to portability: Receive your data in a structured, machine-readable format
Correction and Deletion
- Right to rectification: Ask us to correct inaccurate personal data
- Right to erasure: Request deletion of your personal data (subject to legal obligations)
Control and Objection
- Right to restrict processing: Limit how we use your data in certain circumstances
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: For consent-based processing (comprehensive analytics). Note that withdrawing consent will revert analytics to basic mode rather than stopping data collection entirely
How to Exercise Your Rights
To exercise these rights, contact us at hello@lagomorph.ai. We will respond within one month and provide the service free of charge (unless requests are excessive).
For analytics data specifically, you can also use Google’s opt-out tools or manage your cookie preferences through our website.
Right to Complain
You can lodge a complaint with the UK’s Information Commissioner’s Office (ICO):
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Children’s Privacy
Our Service is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will:
- Post the updated policy on this page
- Update the “Last updated” date
- Notify you of significant changes via email or website notice (where appropriate)
Your continued use of our Service after changes take effect constitutes acceptance of the updated policy.
If you have questions about this privacy policy or our data practices, please contact us:
Email: hello@lagomorph.ai
Subject Line: Privacy Policy Inquiry
For data protection matters specifically, you can also contact our Data Protection Officer at the same email address.
This privacy policy is designed to comply with UK GDPR, EU GDPR, and other applicable privacy laws. It was last reviewed on September 18, 2025.